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Mr. Bean branded mobile games

Blue Sphere Games inks a two year world wide licensing agreement with Tiger Aspect, the producers of the Animated Mr. Bean series to create and distribute Mr. Bean branded mobile games. The games are based on the Java platform. Click here for the Mr. Bean mini racer game.

Vodafone Italy offers Disney Content

Vodafone Italy is offering pictures Disney and Looney Tunes characters to be sent as MMS as well as real music Disney cartoon soundtracks. More here.

Related:

: Walt Disney India recently launched two TV channels - Disney Channel and Toon Disney in the Indian market and plans to offer wallpapers, ringtones and mobile games in the next few months.

Underwear ads coming to a mobile near you

Westport's Joe Boxer clothing company and Smartphones Technologies pair up to deliver Joe Boxer marketing content to mobile phones. You can download and watch Joe Boxer ads including "The Dancing Joe Boxer Guy" and "Mr. Licky," wall papers and exclusive ringtones.

Larry McNaughton, chief operating officer of CoreBrand, a branding strategy company in Stamford, thinks using the cell phone as a means of promoting products has only just begun.

"Advertising is done on any flat surface, why not on a cell phone screen?" McNaughton said. Whatever the product may be, however, the message must be either "incredibly relevant or entertaining," McNaughton said.

Though he understands Joe Boxer's positioning as a company that's all about fun, McNaughton thinks that its video clips might not be for everybody who has a phone in his or her pocket.

"It's a viable way to spread a brand, but how it's used is another thing," McNaughton said. "It's a fragile situation. Will you turn off people or get them excited about it? The question is does this become personally intrusive? A cell phone is a personal instrument and you ask, 'Do I resent someone trying to sell me something on my own turf?'"

Cartoon bad boys go mobile

Cartoon bad boys Hoota&Snoz are coming to mobile phones, following an international deal between mobile games distributor Telcogames and Australian prodco Blue Rocket.

Thumbdance Film Festival

Thumbdance Film Festival - Online competition to find the funniest, best and brightest in film, video and animation content for mobile phones. There are 4 categories - Comedy, Drama, Animation and Video shot on a mobile phone.

Macrospace and Cartoon Network launch 3D racing game

Cartoon Channel and Macrospace launches “Wacky Races” a 3D racing game for mobile phones. This is the first 3D style game introduced by Macrospace. The game is available on all color S30, S40 and S60 Nokia Handsets as well as selected Sharp and Motorola handsets. More

'Wacky Races' is the first mobile outing for Peter Perfect, The Gruesome Twosome, Penelope Pitstop, Professor Pat Pending and all the other crazy characters from the original animated series. 'Wacky Races' features six brilliant tracks to race, with jumps, tunnels, tumbling boulders and loads of other hazards to challenge even the most skilled racer. There are also plenty of powerups that you can collect and use to help you beat the other racers to the finish line. The game features all 11 Wacky Racing teams, each with their own unique skill - from the Slag Brothers' Speed Ram attack to a special smokescreen belched out by Luke and Brother Bear on the Arkansas Chugabug!

Click here for other Cartoon Network branded mobile games.

Related:
: Macrospace won the best mobile game crown at the 4th Annual Mobile Choice Consumer Awards in London for it’s flagship title – “Fatal Force: Earth Assault”.

: Experience Gaming interviews John Ozimek of Macrospace on the company’s collaboration with entertainment giants Square Enix and Cartoon Network.