: The UK government to review its gambling regulations.
The Netherlands and Sweden have already created 'mobile' lottery licences and Britain is set to follow suit.
Regulations to date have in general had a negative effect on the industry, forcing the industry offshore and avoiding the law by approaching gamblers using the Internet. However, the new gambling bill proposed by the Government aims to respond to the increasing popularity and accessibility of gambling. Crucially, the Government is also looking to ensure that the UK industry wins its share of the revenue.
M-gambling applications are coming onto the market with increasing rapidity and m-gambling has the potential to be a highly lucrative market for both service providers and operators. According to Alatto Research Group, the m-gambling market could reach almost £500 million by 2006. The danger this level of potential revenue brings is that the market could grow to fast. If users are targeted with low quality applications, the market will create low levels of customer satisfaction, leading to unsustainable expansion and lower revenues in the long-term.
Positive legislation is therefore important to prevent companies exploiting this new market without the right technology and without a licence. In addition, as m-gambling evolves, regulation will promote user confidence in the industry by ensuring that there are legal requirements for user security such as age verification and accurate pricing and billing information.
In time, over 4.5% of users will visit a casino via their mobile, with average spending estimated at around £53 per month. It is not only the service providers that are interested in developing this market: mobile operators also stand to benefit greatly from this additional revenue stream, which will help costly 3G networks become profitable and also compensate for decreasing levels of voice revenues
: Spin3 leading innovator in mobile casino systems and Microgaming, developer of e-gaming solutions launches the first complete mobile casino system.
The Spin3 wireless casino system consists of six real-time networked casino games, including blackjack, roulette and scratch card. The Spin3 mobile casino system also includes a progressive jackpot slots game, Treasure Nile™. Players have the chance to win a continuously growing jackpot that starts at US$40,000, right from their mobile device.
"Industry analyst Juniper Research has forecast that the mobile gambling industry will reach US $16 billion in revenues by 2008," said Matti Zinder, CEO, Spin3. "We are ideally positioned to provide a complete casino system for any company wishing to compete successfully and capture a significant portion of this exploding market."
: Ladbrokes to introduce full color casino games.
: Bet Superbowl on your mobile
: GexTech showcases its multi-channel gaming platform designed specifically for gambling operators.
: Missouri Lottery is launching a text messaging service, allowing players to receive the winning numbers on their cell phones, pagers or PDAs.
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