:::M-Internet360:::: E-consultancy interviews Mark Davies, BetFair

August 2005

Sun	Mon	Tue	Wed	Thu	Fri	Sat
	1	2	3	4	5	6
7	8	9	10	11	12	13
14	15	16	17	18	19	20
21	22	23	24	25	26	27
28	29	30	31

Google Search

Blog Roll

Indexed on

Technorati Profile

Email Me

Jay Gohil

Blog powered by Typepad
Member since 09/2003

Like this site?

Subscribe to this blog's feed

Miscellany

This work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.

Tip Jar

Change is good

« Playing mobile games with buildings | Main | Golden Wonder begins SMS campaign »

E-consultancy interviews Mark Davies, BetFair

Chris Lake editor of e-Consultnacy interviews Mark Davies, Director of Communications of Betfair. A few snippets of the interview:

E-consultancy: Betfair remains the largest betting exchange in the world by some distance. Can you share some stats with us about your market share and the state of the market in 2005? Threats, challenges, issues?

MD: You're right, Betfair is one of the internet success stories, but you have to put things in perspective. We might be the largest betting exchange in the world, but we still have only a relatively small share of the UK gambling market, some 3-4% - and ultimately, that's our competition, because we're all after the punter's pound.

As far as the overall market is concerned, the stats are better coming from others. It's said that by the end of 2003 betting exchanges accounted for some 20% of the UK online market share, and according to an industry forecast (Merrill Lynch) online gambling is expected to explode.

It was estimated at the end of 2004 there were just over 50 million online gamblers and that figure is expected to rise to over 250 million in ten year's time. As regards threats or challenges, the immediate issue surrounding the gambling industry is the Gambling Bill which is going through the House of Lords and could become law by May.

You are probably aware there have been calls from our commercial rivals to license some of our punters, but the arguments for doing so are completely bogus: there is no reason why our customers should be licensed while their customers are not. The Government recognises that regulation needs to take place at the level of the operator and not the customer - and we entirely support at view.

E-consultancy: Betfair has expanded globally over the past couple of years - how has the platform coped with this growth? How important is localisation when trying to attract users from different cultures?

MD: Technology is the basis of Betfair's success and its application in the betting exchange format has, in a relatively short period of time, revolutionised the way many people bet. At peak times, Betfair processes over 12,000 bets a minute, matching over a 1,500,000 transactions a day - three times as many as the London Stock Exchange. According to Oracle, Betfair has one of the top five busiest databases in the world.

As Betfair's sales have grown exponentially, so the technology has had to develop. The scalability of the technology has been crucial in the growth of Betfair and in maintaining the company's competitive advantage. Our technology supports a 24x7 product as there is no break in sporting events worldwide. To support our customer-facing website, we have developed internal applications to manage content, manage customer accounts, and support Betfair's telephone betting service.

Betfair has consistently led the market in innovation, an example being the ongoing addition of new features to the site, including new betting types, new interfaces, fraud/payment rules, and the world's most active betting forum. All of these product innovations require support from the underlying core technology as well as new functionality within management applications that end users never see.

Performance is paramount to our user experience, so we utilise internal and remote monitoring of all critical metrics including response times with a 24x7 on-site NOC that can respond immediately to alerts. 99.9% of our bets are handled sub-second, and we now receive over 100M page requests per day.

Localisation is very important to us in delivering the best possible customer experience with the site currently available in nine languages and thirteen locales. Compliance with all jurisdictions necessitates some localisation. For instance, Australian users are not allowed to bet on an event once it has started (known as "in-running"). This is even enforced for long events such as five-day cricket matches.

Feb 09, 2005 in Adult/Gambling | Permalink

Comments

Posted by: Lap | Jun 26, 2007 at 12:32 AM

Posted by: Lap | Jun 26, 2007 at 12:32 AM

Posted by: Lap | Jun 26, 2007 at 12:32 AM

Posted by: Lap | Jun 26, 2007 at 12:32 AM

Posted by: Lap | Jun 26, 2007 at 12:33 AM

Хелло
обзор ресурсов номер 87162
сегодня сайт номер один - [URL=http://ijxgfgvmux.tk/skachat-antivirusnuyu-programu-nod32.html]скачать антивирусную програму nod32[/URL] , так же смотрим ресурс [URL=http://scachatvk12.tk/skachat-besplatno-programmu-acdsee-4-0.html]скачать бесплатно программу acdsee 4.0[/URL] , это тоже очень полезныйи интересный [URL=http://imyutvyzlq.tk/keygen-k-antivirusu-kasperskomu-6-skachat-besplatno.html]keygen к антивирусу касперскому 6 скачать бесплатно[/URL] а так же в завершении не упускаем из виду вот этот сайт [URL=http://zagruzi26.tk/skachat-windows-media-encoder-9.html]скачать windows media encoder 9[/URL] , а так же многие другие в подборке :)

Posted by: KetasalsFlath | Aug 20, 2011 at 08:57 AM

Хороший сайт http://fulltorrents.ru/ - скачать через торрент бесплатно, скачать через торрент, [url=http://fulltorrents.ru/]скачать через торрент[/url], скачать торрент без регистрации и многое другое.