3 adds brands to mobile content

From Netimperative:

Mobile operator 3 has struck a deal with mobile data firm Netsize to give its UK customers to access a range of branded content services, accessed via SMS shortcodes.

Text, ringtones, wallpapers and pictures from a range of brands will be available to more than 2.5 million video mobile customers in the UK.

Netsize's portfolio of brands includes BMW, Bosch, Danone, Nestle, Peugeot, HP, Federal Express, Nike, JC Deceaux, L'Oreal, Kellogg's, Pizza Hut and Yamaha.