Mobile content specialist New-Visions launches subscription free web and WAP service that sells mobile music content directly to consumers. The service dubbed - OfficialMob will sell official ringtones, realtones and wallpapers for labels including EMI Music, V2 Music and Sanctuary records. This is the year where you will see growth of full track download service and the company plans to offer such a service later this year.
As the service is subscription-free, there are no hidden costs involved and consumers only pay for the content they wish to purchase. Official Mob’s purchasing options include Interactive Voice Response (IVR)/Premium SMS, reverse charge SMS or credit/debit card.
Over the next six months, Official Mob will also be launching a series of bespoke applications designed to bring the fans closer to their favourite artist, as well as a loyalty scheme designed to reward consumers with prizes, such as gold discs and signed posters.
More content coming your way:
Consumers will also be able to buy official content from major film distributors, Warner Pictures and The Really Useful Group. Official sport content from Playertext, who represent over 20 Premier League footballers, will also be available, and will include wallpapers, images, screensavers and text alerts from players.
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