Mobile Music News

Recent news on the mobile music market:

: The Sun launches WAP site with monophonic and polyphonic ringtones with the backend provided by Bango.  The company already has mobile content presence with operator portals Vodafone live! and Orange World.

: Blue Frog Mobile partners with Alcon Entertainment to create mobile content for the upcoming theatrical release of the animated motion picture Racing Stripes. Branded content includes wallpapers and ringtones of the movie characters voices and will be available to most US carriers.

: Beijing Linkhead Technologies launches Color ringback tone services for China Unicom –

With the CRBT service ("Cai-Ling"), subscribers can customize the ring tone from a wide selection of commercial music, personalized messages, celebrity greetings, or voice advertisements to replace the monotonous ring connecting tone that the caller would hear.

: EMI Music UK inks a deal with Orange to offer official true tones and Fireplayer tracks to mobile subscribers. The Fireplayer is a differentiating service where you can download music tracks of your favourite artists and remix them on the phone, which can be saved for later use. Pricing is set to £3.50, which is exceptionally high.

: T-Mobile UK is promoting its mobile music services with an MMS and direct mail campaign featuring offers from well known artists such as Black-Eyed Peas and Britney Spears. The operator currently has 500,000 subscribers to its mobile music services.

: Full song downloads are growing at a rapid pace in Japan. This time KDDI and Okinawa Cellular Telephone reached 1M in EZ Chaku-uta Full downloads and this unique feat was achieved in just 48 days.

Also check out a report by EuroTechnology on the Mobile Music Market in Japan.

: Nokia teams up with Cingular Wireless to offer online radio services to it’s subscribers. The service can be accessed with the Nokia 6620 and strong competition already exists with mp3 players that are capable of picking up FM signals.

: MonsterTones specialises in delivering Mp3 ringtones and wallpapers partners with Noise Factory Productions to offer Spanish – themed ringtones.

The Hispanic market, with a population of 36 million people, is the fastest growing demographic in the United States. According to a survey done by Scarborough Research, monthly cell phone bills for the U.S. Hispanic population is $67, ten percent higher than the national average. “The Spanish ringtones we already have in our database are very popular, and they really bring a lot of traffic to our site,” said Mike Lieberman, marketing manager of MonsterTones. “We hope to stay ahead of our competitors in this market by taking our Spanish products to the next level

: Stereoringtones offered by mobile portal Jamba and pricing is set at £1.50

The stereo sound of these ringtones is closer to that of a superior Hifi system than to the traditional peep of a mobile phone. Jamba! considers this a milestone in the area of "Real Music" as it is almost indistinguishable from CD quality sound.

: Disney Mobile offers voice ringtones from popular Disney and Pixar characters and pricing is set at $2.50 per ringtone.

: Hip-hop artist and producer Timbaland signs an exclusive mobile music deal with Zingy. Zingy has teamed up with MTV to launch a wireless franchise – “Made Hear: Original Ringtones”. With the deal Timbaland will be creating ringtones, voice ringtones, ringback tones, voicemail greetings and not to forget the usual screensavers and wallpapers. Look out for similar deals in the mobile music industry. Pricing is set at $1.49 to $2.99 per download.

: Charityrings.com provides a platform where consumers can download ringtones as well as other mobile content, whilst donating to charity and worthy causes.

Also in a related noted Boost Mobile subscribers can also help with the South Asian Tsunami disaster relief effort by downloading ringtones (approximately $1 per download). All the proceeds from the ringtone sales will be donated to the US Fund for UNICEF.

: QuodRings music player allows you to use your music files as ringtones. More here.

: A very brief outlook of the mobile music industry in 2005

Wireless operators say they will introduce more content, more services, more music-optimized devices and more partnerships with music labels -- which they hope will lead to an increase in customers and sales.  "A big part of (this) year is increasing our take rate and pulling in more customers outside of the hip-hop user base," says Eileen Mercilliott, director of digital media products for Nextel.  In the short term, music will remain primarily a tool for personalizing mobile phones with such applications as master ringtones and ringback tones. But the ultimate goal for the music and wireless industries is to enable more advanced music services that use broadband wireless networks and music-optimized phones as the means of distribution.

: Take a look at Mobileffects where you can download thousands of ringtones from popular artists as well different categories of wall papers, screensavers, video clips and games. The content is adapted for worldwide audience. More here

: Faith West provider of Modtones band of mobile music inks a deal with Dodge to extend their brand campaign by offering ringtones and images promoting Dodge vehicles. Content is available at the co-branded website. This year the US market will move from polyphonic ringtones to video ringtones as well as celebrity voicetones.

: Verizon to offer mobile music video clips to its 3G subscribers.

: HP to promote a technology called Visual Radio for cell phones where you can find information of the artist, download ringtones as well as buy tickets for future gigs. More here , here, here and here.

: Motorola previews iTunes phone. Many have suggested that Apple should introduce an iTune phone but that is not going to happen as the mobile phone market is very saturated and frankly Apple doesn’t really have the expertise to make a mark.

: Bell Canada joins Canadian effort to raise money for victims of the Tsunami, by offering ringtones offered by ZaptoPhone. More here.

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