BonusLink partners with United International Pictures (Malaysia) to be the official mobile and loyalty partner for the Malaysian release of Bridget Jones: The Edge of Reason.
The most exciting of these is a mobile blogging/diary service that allows fans to maintain a diary just like Bridget Jones, except that their entries can be made via mobile phones and read on the BonusLink website.
The most interesting and regularly maintained blog stands to win a trip for two to Bangkok.
There will also be other interactive mobile-based activities including “Secret Admirer”, “Love Calculator” and “Love Polling” services, as well as subscription-based services for friendship, dating, beauty and fashion tips - all appropriately themed on love and romance.
This is a brilliant way to promote a movie and promoting a movie by moblogging will continue. The real influencers aren't reporters at big publications and entertainment news sites, but the bloggers who build an plugged-in audience based on quality and word-of-mouth.
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