Verizon will be using Microsoft's Windows Media technology to power its Vcast streaming video service. Expect to see more mobile video services in the US market with Cingular Wireless planning to launch live MobiTV services to its subscribers.
Microsoft rival RealNetworks has tried hard to gain a head start on its larger competitor, working with handset makers and mobile carriers around the world to provide support for its audio and video formats. Carriers are also using standards-based technologies such as MPEG-4. However, Microsoft has benefited from partnering with the smaller PacketVideo, which provides multimedia software for many big cell phone companies. PacketVideo, which Verizon is using on its phones, has supported Microsoft's Windows Media technology for several years.
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