BREW services in Japan

KDDI was one of the first operators in the world to offer BREW services under the EZApli brand. The service was launched in February 2003 and this presentation by Makoto Takahashi, VP and GM Content and Media Division Business of KDDI will give you an insight. Also click here for a comprehensive list of BREW services commercially available in Japan.

Some recent statistics of BREW:

: 137 mobile operators in the world have commercially deployed BREW services

: 40M devices in the market support BREW

: 27 commercial BREW device manufacturers

: 150+ commercial BREW device models

: 200M+ BREW applications have been downloaded

The services are categorized under games, image/character, fortune-telling, dictionary/tool, map/town guide, mail/messenger, news/sports/weather, tv/media, and ringtone/sound music e.t.c.  For example Megahit-Kikihoudai application allows you to search and listen to ringtones from a weekly top 100