According to Datamonitor, European operators aren't doing much to offer compelling value added mobile enterprise services to it's business customers. At the moment European operators are offering basic mobile email solutions. More here:
....mobile email solutions present a huge opportunity for mobile operators, it is a volume, not a value game, meaning that differentiation is crucial. This creates a problem for mobile operators, as they currently have little ability to do so, and if any operator is able to establish a differentiator, it is unlikely to last.
Operators claim that they are able to differentiate according to factors such as quality of service, ease of solution implementation, solution simplicity, partner strength, innovative and competitive pricing, strong security and through the size of their network footprint. In reality, though, these things are taken as given by enterprises. While some may come to market with a particular solution before the competition, it tends just to be a matter of time before others respond in kind and any differentiation is quickly eroded - before a first-mover advantage can be established.
Beyond mobile email, opportunities are limited as customer ownership will not be retained by operators. Instead operators will need to partner with value-added-resellers and system integrators - with their only real bargaining chip being to reduce 'airtime' costs.
One way to achieve a substantial differentiator and establish a significant hold in the high-value mobile solution market would be to acquire an IT services capability. This would represent a significant departure from a mobile operator's core business, though, and to date there has been little inclination to do this.
Here are some related presentations made at the Nokia Mobility Conference 2004.
: Securely enabling the mobile workforce by David Griffin, Director Mobile Business Dev, Symantec
: Implement Mobility in Everyday Business Life by Niklas Savander, Snr VP Enterprise Solutions, Nokia
: Mobility in the local government by Lars Gravesen, CEO Excitor
: Enterprise Mobility - A Driver for Business Transformation by Paul Hermelin CEO Cap Gemini
: Smart Solutions by Seppo Laukkanen, VP Nokia Customer Market Operations
: Making Email Mobile by Ari Backholm Executive Vice President, Products and Marketing, Smartner
: Enterprise Security by Tim Brown Senior Director of Architecture, Symantec
Comments