MOBO – Europe’s biggest urban music awards is offering updates of the ceremony via SMS, as well as giving fans to download polyphonic ringtones of tracks by nominated artists. The service is provided by Buongiorno.
Hardly any surprise since music has been a key focus area for Buongiorno. The company sells ringtones (mono, polyphonic, truetones) direct from its website and also has a subscription services – Vitaminic Music club where you can pay euro 50 and euro 80 for a 6 month or 1 yr subscription fees.
Buongiorno has also built strategic B2B partnerships for music services with Vodafone and 19 (UK music management company) to develop a dedicated music channel, which is expected to launch later this year. 19 is the management company behind pop stars like the Spice Girls and S Club 7. Other significant include a venture with Telecom Italia Broadband, and Italian broadcaster RAI. Buongiorno Vitaminic provides a white label solution that includes music downloads such as truetones and full MP3 tracks.
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