SportsYA! producer and distributor of multimedia sports content in Spanish, in partnership with Mexican company Medio Tiempo is offering Hispanic subscribers of Cingular, Verizon, AT&T Wireless the possibility to get news about Mexican soccer on their mobile phones.
With a simple procedure, the user sends a text message with the word GOL to number 22020, and he will be registered for the Sportsya mobile service, which consists in receiving results and news on Mexican soccer via text messaging. The cost per message received will be 30 cents and once in Sportsya.com, the user can “personalize” his/her information, and opt to receive related messages about his/her favorite teams.
Launching Hispanic branded mobile content services makes sense in the US since according to a Forrester Research, 74% of the Hispanics owns a mobile phone and spends on average $10 a month more on mobile services than any other consumer.
Comments