Adult magazine on your mobile

Symbios Group one of the leading mobile adult content services will be launching a weekly magazine:

Launching mid August 2004 in the UK, the mobile magazine will be compiled by professional editorial teams in the UK and US which will cover and offer adult videos, news features, regular short stories, exclusive stills, interviews with leading stars, and unique location photography, purchased via Text, Pay Pal, Credit Card and Text services billed directly to the end users mobile phone. The magazine will also run competitions and will have the provision to run classified adverts, selling space or content to agencies and companies that wish to target the adult mobile sector through advertising.

Future services include:

Symbios will then ‘roll out’ other entertainment and adult based products using licensed or owned content to fit consumer demand for ‘content rich’ based services on mobile phones. As demand rises for these entertainment ‘mobile magazines’ Symbios Group will build and publish a portfolio of unique mobile based programmes aimed at the consumer phone markets in the UK. Symbios plan to offer licensed programmes to other territories, including tailored products geared toward the growing US market offering traditional adult brands a route to ‘ value added’ mobile publishing.

Operators currently offering mobile adult services:

Mobile operators such as O2 UK, Orange UK, T-Mobile Germany, Telefonica Moviles in Spain and Vodafone Portugal all currently offer adult content services, and Italian operator Wind is deriving up to 80 percent of data revenues from its sex channel, dating and flirt SMS services.

Demand for adult content is proven and is already one of the most successful services on the fixed Internet. Mobile terminals might have small displays and limited power, but they are personal, portable and easily hidden, which is perfect for discrete usage of private content. Earlier mobile adult services were borderline adult and were based aroudn voice, text and simple graphics. However as 3G kicks in and services with large color screens become widespread, adult content in the form of rich images, photos and video will take-off, and with it a wider range of more grown-up adult content. Some examples of adult content applications are:

: erotic stories (text, graphics and voice)
: dirty postcards
: photos – playmate of the month
: adult movies and video clips
: adult games
: adult dating services – particularly location-based dating services and those supported by photos
: games and quizzes with a visual element
: celebrity sex stories backed up by revealing “Kiss and tell” photos
: P2P adult photos, videos
: Broadcast channels from PlayBoy (Mobile TV)

One of the major challenge the market has to overcome is the possibility that children will be able to use mobile devices to access unsuitable adult material.

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