Dial a Prayer...

Indians can send an SMS PUJA (prayer) to BPL and have the prayers recited for them at a popular Bombay temple, during the annual Ganesh Chaturthi festival. For just 51 rupees or $1.10, subscribers can avoid the hassle and aggravation of temple queues and text Ganesh instead. More than 5,000 devotees of Ganesh have tapped into the service. "It helps our subscribers get some sort of a pious feeling," Krishna Angara, chief operating officer of BPL Mobile, told Reuters.

To assuage any fears that a prayer did not go through, BPL sends customers a receipt with some special deals and a portrait of the Elephant-headed Ganesh. Now that's service.

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