Mumbai Traffic Police become media & tech savvy

From MeFi:

The Traffic Police of Mumbai (formerly Bombay, India), one of the most densely populated and traffic-ridden cities in the world, are becoming media savvy. They post billboards, answer traffic complaints sent via sms and have even started a scare campaign against drunk driving that places bloody drink coasters in bars. They are definitely taking their jobs seriously. And so far, some Mumbaikars seem pretty happy with their work.