Localised Archie comics for India

Iconic US comic-strip hero Archie is all set to go desi and woo sweethearts Veronica and Betty in Indian languages like Hindi, Tamil and Bengali, playing cricket instead of baseball and driving a Tata vehicle instead of a Ford.

the company planned to localise stories and use local brand names, holiday spots and festivals in the story-line. "We will integrate Indian holidays or festivals in the stories and plan to use familiar Indian brands. For example, Archie can drive a Tata instead of a Ford; Veronica can wear a saree," Herman said.

The company is also set to publish the comics locally instead of importing them from the US. "Localisation will make the comics very cheap in India, maybe below Rs 25 against the current price of around Rs 80," he said.

The company has also signed an agreement with music and home entertainment major Sa Re Ga Ma, which will distribute Archie DVDs from the middle of this year.

Comments

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Lovely image! Is Twin Peaks really as good as advertized? I’m fairly familiar with the world and its lexicon, but I’ve never seen an episode. Is it worth watching?

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Oh cool, I just can't believe that even American comics are localised in India and I am so glad it did. I am just glad that they are spreading American entertainment all around the world to give entertainment to all walks of life especially in places where you would not imagine appreciating such kinds of entertainment. And Archie? Archie is a national figure and its humor should be spread all across the globe.

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going Locally is really Important !! i agree !!