India’s first ever American
style themed parks are to be constructed in Delhi. At a cost of 5.5bn rupees
(£70m), the two parks in Delhi will be based around
children's channels Cartoon Network and Pogo, which are operated by Turner
International.
Turner's
operations in India contribute 10% of the
company's revenues, with 26m homes receiving its Cartoon Network channel. The country's
children appear to have an insatiable appetite for US characters, a sign, say
some, of the Americanisation of the country. Sales from distributing cartoons
alone are rising at more than 20% a year.
"Family
entertainment centres", as they are dubbed by economists, are a
fast-growing business in India, with sales doubling every
year.
Analysts
say that for companies such as Turner the centres are a way of selling cartoons
beyond the screen: encouraging children to spend their parents' money on
branded clothes and games in the "sealed" environment of a theme
park.
Source:
Yabadabadoo:
cartoon theme parks planned for Delhi