India's film makers are offering Internet movie downloads on web site Kazaa in a move that could lower costs and boost revenues in Bollywood, the world's most prolific film production centre.Some 35 producers will be able to sell movies using Kazaa, a file-sharing program owned by Australia's Sharman Networks, according to company statement.
"In a distribution deal struck between Sharman's partner Altnet... and IndiaFM.com, one of the most popular Bollywood entertainment sites, Kazaa's estimated 60 million global users will gain access to previously unavailable content," the statement said.
The industry started its first download last month when Kazaa's users were offered "Supari" (A Contract for Killing), a slick thriller, for $2.99. The file was programmed to self destruct after being viewed and could not be copied.
Click here for the rest of the story. The $2.99 price point seems reasonable for a watch-once movie, although the pricing needs to be demand-sensitive (new movies should cost more, classis less e.t.c). As video files are much larger, swapping of such files on the Internet is in a much more formative stage than in music, where the practice has become routine. The Kazaa-Bollywood deal could herald a change where studios and producers make commercial peace rather than legal war with file sharers. This trend may be showing itself in music too, finally, with the rise of legitimate services such as iTunes.
Bollygrounds is another channel where people can watch Bollywood movies on the Internet. The pricing model includes watching as many movies as you want for $15/month. Currently they are streaming over 200 hindi movies.
Other related links:
: Slashdot discussion on the Bollywood-Kazaa deal
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