India’s first ever American style themed parks are to be constructed in Delhi. At a cost of 5.5bn rupees (£70m), the two parks in Delhi will be based around children's channels Cartoon Network and Pogo, which are operated by Turner International.
Turner's operations in India contribute 10% of the company's revenues, with 26m homes receiving its Cartoon Network channel. The country's children appear to have an insatiable appetite for US characters, a sign, say some, of the Americanisation of the country. Sales from distributing cartoons alone are rising at more than 20% a year.
"Family entertainment centres", as they are dubbed by economists, are a fast-growing business in India, with sales doubling every year.
Analysts say that for companies such as Turner the centres are a way of selling cartoons beyond the screen: encouraging children to spend their parents' money on branded clothes and games in the "sealed" environment of a theme park.