Thanks to Matrimony sites like Bharatmatrimony and Shaadi.com, Indian parents are using the Internet to find a bride, match horoscopes and target their requirements. Here is a scoop from The Economist:
Online marriage-broking is one of the successes of Indian e-business, used by the single looking for “love matches” as well as by their parents and siblings. So complex are the requirements of Indians seeking a partner that the internet might have been designed to meet their needs. Bharatmatrimony's boss, Janakiram Murugavel, says that language is the biggest criterion. His site is divided into 15 linguistic sections. Then comes status and caste, which divides Indians at birth into thousands of groups. About 70% of his customers want to marry within their caste. Most still also use astrology. Bharatmatrimony offers an online horoscope service.