: Film
Festival of India in Israel (FFII) kicks off this week in Haifa, Jerusalem and Tel Aviv. The festival
organized by the Indian Embassy and the cinematheques, runs from January 5-18
and will present eight recent Indian films, three of which have just been
released. This will be a treat for Israeli’s since Indian films are a rarity
for them.
: The Hindustan
Times on nudity in Bollywood and India
: Bollywood
music targeting India’s Generation X
: Black in Time’s
Top 10 Films of 2005
: Bollywood set
to embrace digital cinema – “About five local film distribution companies are in
the process of converting about 1,000 movie halls or screens throughout the
country say industry sources, and in the next "three to four years close
to 4,000 movie halls would be converted for screening through the computer-based
projection system" involving an investment of nearly $2 billion.”
: Book on “The
Kapoors” of Bollywood – “The book is a comprehensive
compilation of the life of legendary actor Prithviraj Kapoor and his family. It
begins with Prithviraj and his unyielding passion for cinema that brought him
all the way from Peshawar to Mumbai in 1928 with just 100 Rs. in his pocket.”
: Promoting
Bollywood film with McDonalds – “Mahesh Manjrekar has tied up with
McDonalds to create a retail partnership for his forthcoming entertainer ‘Vaah!
Life Ho To Aisi’. This is the first time that the world renowned food chain
McDonalds has tied up with Hindi cinema in India. The tie-up lends itself
naturally to the target audience of kids of all ages and their family. We are
planning to have promos of the film being played out in every television sets
in the McDonald outlets. Besides the film merchandise like CDs, Music
Cassettes, T-shirts, Labels, School Books and paper bags will be distributed
with the film branding. Additionally a Mcdelivery contest will be held with the
contest form branding the film too”
: Bollywood
Goes Global
: Lenovo
to piggyback on Bollywood by sponsoring movies to create awareness about
its brand and logo – “The company has tied up with director Madhur Bhandarkar
to sponsor his forthcoming movie Corporate, where actress Bipasha Basu
will be seen endorsing Lenovo's product portfolio, said Mr Rahul Agarwal,
General Manager, Marketing, Lenovo (India) Pvt Ltd.”
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