: Film Festival of India in Israel (FFII) kicks off this week in Haifa, Jerusalem and Tel Aviv. The festival organized by the Indian Embassy and the cinematheques, runs from January 5-18 and will present eight recent Indian films, three of which have just been released. This will be a treat for Israeli’s since Indian films are a rarity for them.
: Bollywood set to embrace digital cinema – “About five local film distribution companies are in the process of converting about 1,000 movie halls or screens throughout the country say industry sources, and in the next "three to four years close to 4,000 movie halls would be converted for screening through the computer-based projection system" involving an investment of nearly $2 billion.”
: Book on “The Kapoors” of Bollywood – “The book is a comprehensive compilation of the life of legendary actor Prithviraj Kapoor and his family. It begins with Prithviraj and his unyielding passion for cinema that brought him all the way from Peshawar to Mumbai in 1928 with just 100 Rs. in his pocket.”
: Promoting Bollywood film with McDonalds – “Mahesh Manjrekar has tied up with McDonalds to create a retail partnership for his forthcoming entertainer ‘Vaah! Life Ho To Aisi’. This is the first time that the world renowned food chain McDonalds has tied up with Hindi cinema in India. The tie-up lends itself naturally to the target audience of kids of all ages and their family. We are planning to have promos of the film being played out in every television sets in the McDonald outlets. Besides the film merchandise like CDs, Music Cassettes, T-shirts, Labels, School Books and paper bags will be distributed with the film branding. Additionally a Mcdelivery contest will be held with the contest form branding the film too”
: Lenovo to piggyback on Bollywood by sponsoring movies to create awareness about its brand and logo – “The company has tied up with director Madhur Bhandarkar to sponsor his forthcoming movie Corporate, where actress Bipasha Basu will be seen endorsing Lenovo's product portfolio, said Mr Rahul Agarwal, General Manager, Marketing, Lenovo (India) Pvt Ltd.”