Indian telcos target rural community

Sunil Bharti Mittal, chairman of India’s second-biggest mobile-phone network, says fishermen on the nation’s southern coast are using their cell phones while at sea to call traders and find out who’s paying the most for lobsters. He’s planning to stop that.

Instead, Bharti Tele-Ventures Ltd will offer the fishermen a wireless Internet service that would provide up-to-date prices for their catch and even allow them to book orders from their boats. Doing that, the fishermen “will significantly increase their earnings”, he says.

Fishermen aren’t the only ones on Mr Mittal’s radar screen. In the next 12 to 24 months, he plans to introduce technology that will enable farmers to monitor weather conditions in real time on their mobile phones, Mr Mittal said at an Ernst & Young conference in Singapore last week.

Click here for the rest of the piece.

Comments

[anubha]

why are there no comments? i think your posts are amazing.

except that a few of the links don't really work . but still...